About TRUEME
Not a new you, just the true you.
Hi, I'm Sierra, the founder of TRUEME Hair. I'm originally from Shanghai, China, and now building my life and business in Canada.
Hair has always been close to home for me. My family works in the hair industry in China, with direct connections to manufacturing. After moving to Canada, I noticed how important wigs are to many women here, especially in Black communities, but also how expensive they can be. It wasn't always easy to understand what you were paying for, either.
That inspired me to start TRUEME Hair: to make beautiful wigs more accessible, with clearer product information, fair pricing, and a more personal shopping experience. By working closely with our family manufacturing network, I hope to bring more options to customers in Canada without unnecessary markups.
I believe a wig doesn't have to change who you are. It can simply help you express the person you already are — in whatever style feels right to you.
Not a new you, just the true you.
With love,
Sierra
Founder, TRUEME Hair
More than hair.
Made with heart.
Not a new you, just the true you.
Hi, I'm Sierra.
I'm originally from Shanghai, China, and now call Canada home. When I moved here, I discovered just how personal hair can be — a source of confidence, comfort, creativity and self-expression.
I also saw how difficult it could be to find beautiful wigs at prices that felt fair, with clear information about what you were buying. That question stayed with me: what if finding hair you love could feel simpler, warmer and more honest?
That question became TRUEME Hair.
Across oceans.
Closer to you.
My story moves between Shanghai and Toronto. My family has long worked in China's hair industry, and those close connections to manufacturing are part of how TRUEME began.
Today, I bring together what I know from both places: the craft and possibilities of the factories back home, and the real conversations I have with customers here in Canada.
We believe good hair should come with honest details, thoughtful guidance and pricing that makes sense. You deserve to understand your choices — and to be treated like a person, not just an order.
Beauty isn't about becoming someone else.
It's about having the freedom to be yourself.
Small beginnings.
A bigger kind of love.
TRUEME is still a small business, but the kind of business we hope to build is bigger than the products we sell.
One where kindness matters. Where every question is welcome, every customer is respected, and no one feels pressured to be someone they're not.
We won't always get everything perfect. But we can keep listening, learning and choosing to care. If something as simple as finding the right hair can make someone's day a little brighter, that matters to us.
Whatever your style, whatever your story, we hope you feel free to be exactly who you are.
SierraFOUNDER, TRUEME HAIR
